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No industry is exempt from consolidations. Mergers and acquisitions are in the headlines every day making it difficult for consumers to even keep track of who owns their bank, supermarket, long distance carrier, or insurance plan. While it may be confusing to the consumer, it can be just as confusing for the people employed by these companies. Typically, a tremendous amount of work goes on behind the scenes to negotiate the deal, set strategy, and integrate product and processes. However, integrating the people from the two organizations, who in many cases were former competitors, is often neglected. In fact, a recent study cited the number one reason for merger failure is "a clash of cultures". Helping organizations move beyond the "us" and "them" is a critical step to reaping the intended benefits of the merger. The Greenberg Group works initially with transition teams, and later with those in the new structure to create a sense of "we". Another often overlooked, yet critical aspect of any merger is communications---with customers, employees, business partners, shareholders, vendors, and Wall Street. The Greenberg Group works with organizations in both the design and implementation of a comprehensive communications strategy. Realigning how people are measured and rewarded in the new culture is another key area requiring expert attention. Using both employee focus groups and market data, The Greenberg Group assists organizations in redesigning employee compensation to align with what the business is trying to accomplish. If integration is the strategic intent of the merger, creating alignment is essential. Customer Feedback:
Email: margaret@thegreenberggroup.org
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