The Greenberg Group has designed and facilitated scores of direction setting sessions. Sometimes the work begins with helping a senior team create a number of probable scenarios for how they see their business in 3-5 years (strategic thinking). Other times, the vision has been articulated, but the leader needs help "making it happen" (strategic planning). Still other organizations seek more definition around specific strategies, such as recruiting, retention, or e-business.

Regardless of what point The Greenberg Group enters into the consulting engagement, they always make certain that a plan is in place for implementation, including communications. A recent study found that the primary reason CEOs fail is not because they didn't have a winning strategy; rather, they didn't execute that strategy well.

Direction setting can also extend beyond the senior team, and involve others in the organization. This approach can be especially engaging and makes implementation that much easier because more people have been involved in the process. Lastly, direction setting can be a wonderful team development opportunity.

Client Feedback - "It's great to see such a large part of our organization engaged in the planning process. I'm confident we're going to have a very good year! The role you played in this is more than you probably realize. Your style permeated our culture. Employees are not only asking 'who's responsible', but adding 'by when'!

Strategic Thinking & Planning